New Approaches for a Better Mobility System - Policy and Business Recommendations from MoTiV

Traditionally, travel time has been seen as non-productive time by decision-makers, economists, and transport planners. Based on the assumption that people would like to spend as little time as possible travelling to reach their work or leisure activities, transport projects have therefore been focussing on minimising travel time, especially for motorised modes. The Value Proposition of Mobility (VPM) in the MoTiV project takes up these approaches by adding the “Time well spent” dimension to the Value of Travel Time, considering that certain factors such as increased comfort, well-being or the possibility to do certain activities while travelling can influence a traveller’s choice. In some instances, these experiences or activities are as much as or more important than time and cost saved. 

The MoTiV project further expands the concept of “time well spent” or “worthwhile travel time”, based on three main building blocks: The three main types of value (enjoyment, productivity, and fitness), activities carried out by travellers – related or unrelated to the act of travelling itself – and finally experience factors referring to travel conditions or other external factors.

The results of the data analysis show that in general, modes of transport belonging to the categories walking and cycling have received a high evaluation in terms of enjoyment and fitness. Productivity is, in general, lower across the board than enjoyment and fitness, with some exceptions. The evaluation for all worthwhileness factors (fitness, enjoyment, and productivity) is lower for the actual trips than the preferences stated during the onboarding process, and the actual travel behaviour also differs substantially from these preferences. Enjoyment is the most important element for making a trip worthwhile, followed by fitness and the ability to do personal tasks, whereas paid work seems to be a less important influence for the users represented in the MoTiV dataset. It is however more important for trips to work and on long-distance public transport. Travel behaviour was different depending on weather conditions, with public transport use being especially sensitive to the weather.

The MoTiV project has made a significant contribution to improving the appraisal of transport projects through cost-benefit analysis (CBA).

Furthermore, the project produced a comprehensive set of recommendations to both policymakers and (local) businesses owners to maximise the benefits of worthwhile mobility for their constituents and employees. Read about the most interesting findings of the MoTiV project here. 

News

New Approaches for a Better Mobility System - Policy and Business Recommendations from MoTiV

The MoTiV project produced a comprehensive set of recommendations to both policymakers and (local)...

+ Find out more

The value of travel time: a cornerstone in the green transition of transport systems

In the eBook, MoTiV discuss the value of user data in transport and the importance of travel time...

+ Find out more

MoTiV presents the project results on Value of Travel Time at the Final Conference

With the aim of showcasing the results of the largest data collection campaign on Value of Travel...

+ Find out more

Transport in Europe: The impact of gender on the perceived value of travel time

The impact of gender on the perceived value of travel time in Europe is explored here in this...

+ Find out more

MoTiV concludes the largest Data Collection Campaign on VTT in Europe

The results of the data collection campaign will allow researchers to study and redefine how the...

+ Find out more

The Future of Transport is in Big Data

Matteo Manca, Research Data Scientist at Eurecat, a MoTiV project partner, sits down with us to...

+ Find out more

User Choice in Transport: An Interview with Floridea Di Ciommo

What factors influence user choice when it comes to different modalities? How can policymakers and...

+ Find out more

Motiv Stories: The 7 shades of Pedro's cycling time

1. Pedro did it as a statement. He started cycling to work at a time when it was still something...

+ Find out more

Sneak Peak: Preliminary Analysis on the Perception of Travel Time in Europe

MoTiV project partners are out in force, running data collection campaigns with the Woorti app to...

+ Find out more

MoTiV Stories: The best way of getting great ideas while moving - Part 2

So, what is the form of moving that all the thinkers mentioned in the previous story did to make...

+ Find out more

MoTiV Stories: The best way of getting great ideas while moving

Did you notice any activities where new interesting ideas pop-up in your head more easily? When...

+ Find out more

MoTiV Stories: Virtual Travel Time

Have you heard of the “virtual travel time”?

No, it’s not about travelling in virtual reality. It’s...

+ Find out more

MoTiV Stories: The 7 shades of Pedro's cycling time

Pedro did it as a statement. He started cycling to work at a time when it was still something truly...

+ Find out more

MoTiV Stories: Chiara's new train ride

Chiara, her husband and their two kids moved recently from the center to the outskirts of Brussels....

+ Find out more

Towards human-centric, smart and liveable cities

Understanding travellers' mode choice and perceived value of travel time

24th May 13 pm, Smart...

+ Find out more

MoTiV presented as a key applied R&D project in Mobile World Congress 2019

MWC Barcelona is the largest mobile event in the world, bringing together the latest innovations and...

+ Find out more

Stopping, or not stopping, in a moving walkway?

The unfolding patterns of mobility behaviour might be coded on the nitty gritty of how people feel...

+ Find out more

Electric Minibus for a More Sustainable Mobility in Barcelona

A first 100% electric urban minibus with high-load performance with the capacity to provide service...

+ Find out more

An IoT Big Data study to understand mobility patterns around Sagrada Familia

Big Data and IoT (Internet of Things) technologies are powerful tools to enhance the knowledge about...

+ Find out more

The MoTiV Project - Interview with Dr. Kate Pangbourne

Interview with Dr. Kate Pangbourne of ITS Leeds University and member of the Advisory Board of the...

+ Find out more

MoTiV Project

Project Coordinator: University of Žilina, Slovakia ghadir.pourhashem@uniza.sk 
Comms & Web management: European Cyclists’ Federation ASBL info@motivproject.eu