MoTiV Privacy Policy

MoTiV is a research project within Horizon 2020 Programme. It is governed by consortium of private companies, NGO and research institutions from several European countries. The Project is coordinated by the University of Žilina, with registered seat at Univerzitná 8215/1, 010 26 Žilina, Slovakia; Company ID: 00397 563 (hereinafter "we" or "UNIZA" or “controller”). Other partners are: CoReorient OY, Finland; European Cyclists’ Federation ASBL, Belgium; Fundació Eurecat, Spain; INESC ID – Instituto de Engenharia de Sistemas e Computadores, Investigação e Denvolvimento em Lisboa, Portugal; routeRANK SA, Switzerland; TIS PT – Consultores em Transportes, Inovação e Sistemas, SA, Portugal.

We take the protection of your personal information very seriously and adhere strictly to the rules set down by data protection legislation. The following statement provides an overview of how we ensure this protection and explains which types of data we collect for which purposes, how we handle your data and your rights – information according to Articles 13, 14 and 21 of the General Data Protection Regulation (GDPR).

Description of the Project

The main goal of the MoTiV project, running from November 2017 to April 2020, is to address the emerging topic of exploring the dynamics of individual preferences, behaviours and lifestyles that influence time use in mobility contexts. At a conceptual level, the project introduces a new definition and methodology for the estimation of the Value of Travel Time (VTT). The conceptual framework is validated through a European-wide data collection campaign in at least ten (10) European countries; engaging a minimum of 5,000 participants; for at least two (2) weeks; in different urban contexts (urban, sub-urban and rural) and across all transport modes. The data about travellers’ mobility behaviour will be collected through the MoTiV smartphone app. Such data will provide an insight into the changing perception and experience on the value of travel time. The MoTiV app will enable travellers to easily track, understand, and re-evaluate their travel decisions, helping them make best use of their own time in line with their personal preferences and lifestyle.

The four main objectives of the project are:

  • To broaden the definition and assessment of VTT beyond the ‘’time and cost savings’’ consideration, in light of the key factors influencing travel decisions.
  • To gain an understanding of traveller’s motivations for travel choices in line with their valuation of travel time.
  • To assess how ICT connectivity and transport services/infrastructure affect VTT across leisure and work activities and within cultures and generations.
  • To elaborate actions and recommendations for mobility policy makers and solution developers to plan transport from the perspective of travellers’ needs and preferences.

The European-wide behavioural and mobility dataset will be made public to stimulate further research in this area and to start planning transport from the perspective of travellers’ needs and preferences.

Processing of personal data

We process your personal data for various purposes in line with the relevant data protection laws, in particular the GDPR and the national laws of project partners. We will process your data on these purposes:

  • To perform data collection via MoTiV app in order to achieve research goal described above (legal basis: your consent; Article 6 Paragraph 1 Letter a GDPR),

To achieve the research objectives of the MoTiV project, the consortium needs to collect relevant data from travellers to analyse the value of travel time for each individual, beyond the economic dimension (time and cost savings), in light of the key factors influencing travel decisions (i.e. motivations, preferences and behaviours linked to the broader concept of individual well-being).

  • To ensure communication with users and data subjects (legal basis: legitimate interests; Article 6 Paragraph 1 Letter f GDPR),
  • To ensure marketing, propagation and information sharing purposes (legal basis: your consent; Article 6 Paragraph 1 Letter a GDPR),
  • To organize various competitions, lotteries, games and other incentive oriented activities for users (legal basis: your consent; Article 6 Paragraph 1 Letter a GDPR),
  • To maintain optimal page performance by cookies, automatic collection of access data, server log files etc. (legal basis: your consent; Article 6 Paragraph 1 Letter a GDPR),

In order to make visiting our website more attractive and allow the use of certain functions, we use so-called cookies on various pages. Cookies are small text files, which are stored on your end device. Cookies can be transmitted when a page is accessed, thereby allowing attribution of the user. Cookies help make it simpler for users to use web pages. Some of the cookies used by us are deleted when the browser session is finished, i.e. when the browser is closed (so-called session cookies). Other cookies remain on your end device and make it possible for us to recognize your browser again on your next visit (so-called persistent cookies). You can set your browser so that your are informed when cookies are used and then decide in each individual case whether to accept them, or else you can rule out acceptance of cookies in certain cases or in general. You can delete cookies, which have already been applied. If cookies are not accepted, the functionality of our website may be limited.

  • To organize various conferences, seminars, workshops and other events in order to promote, explain, popularize and share information about MoTiV and its research goals and achievements (legal basis: your consent; Article 6 Paragraph 1 Letter a GDPR),
  • To evaluate our work, organization of various surveys related to MoTiV project and its procedures and outcomes (legal basis: your consent; Article 6 Paragraph 1 Letter a GDPR),

The data processed based on this purposes will be used for MoTiV-related activities only. Your data will under no circumstances be disclosed or sold to any third party except controllers carefully chosen and bind by contractual obligations to process personal data on behalf of controller and with compliance of GDPR.

Type of the Data Collected

The data to be collected for MoTiV data collection via MoTiV app cover mobility-related data and activity/behavioural data. Sensitive data, as defined in Article 9 of the General Data Protection Regulation (GDPR)[1], as well as data concerning income are excluded from the data collection. The data processed based on this purpose will be used for research purposes only.

Cookies may occasionally collect information about your device, IP address, MAC address, information about your operation system, screen resolution, internet provider, browser type and version, previously visited website, etc. You can control yourself what cookies can collect by adjusting settings in your browser.

For all other purposes only contact information of data subject is processed (e.g.: name and surname, position and workplace, e-mail, phone number).

Security and Storage of your Data

We are doing our best to protect your personal data and privacy. For this reason access to personal data is allowed only for selected personnel of project partners. Personal data processed for purposes relevant only for selected partner (e.g. competition within one country, communication with selected project partner, etc. will be processed always only by partner, that collected our data. Access limitation will apply in any case.

Your data collected by data collection via MoTiV app will be stored in the encrypted database of project partner INESC ID, located in Portugal (EU Member country). Only the MoTiV research team will have access to this data. Even among project partners, limitation of access will be applied to allow access to data to researchers dealing with data analysis tasks. All other personnel will have access only to pseudonymised data (i.e. that will not allow identification of participants). At the end of the MoTiV project in May 2020, the collected data will be anonymised and used for preparing and publishing an Open Dataset of mobility/behavioural data in which individual participant identification will not be possible. The MoTiV dataset may also be used for producing scientific publications, reports and for dissemination activities.

In any case, your data will neither be shared nor sold to third parties. The sole purpose of storing your data is for carrying out the research envisaged in the MoTiV project. Furthermore, your data will not be shared with countries outside the European Union (except for Switzerland that is associated through Horizon 2020, and is providing adequate personal data protection according the EC decision[2]).

We only process your personal data for as long as is necessary to serve the respective purpose of processing. In addition, we are subject to various storage and documentation obligations, including those arising from European Commission and Innovation and Networks Executive Agency related to Horizon 2020 rules and procedures. These obligations can apply for up to 5 years after the project is finished.

Your Rights

Participation in the data collection via MoTiV app is always voluntary. You have the right to withdraw your consent and participation at any time according to GDPR Article 6(1) without any consequences. Participation can be withdrawn either through the mobile app, or through the national Ethics and Data Protection Manager. In such case, the collected data will not be used for MoTiV and will be erased, unless you agree that your personal data is used for the project after being thoroughly anonymised.

Furthermore, you have the right to access, to rectify, to erase, to restrict the processing, the right to data portability and the right to object, as granted in GDPR Articles 15 -22. Upon request, your national supervisory authority will provide you information on exercising your rights according to Article 57(e) GDPR.

Users are also legally entitled to lodge a complaint with a supervisory authority (Article 77 GDPR). The supervisory authority responsible for controller is Office for personal data protection of the Slovak republic, and can be contacted by post at Hraničná 12, 820 07 Bratislava, Slovak republic, or by email or by telephone at +421 (2) 32 313 220.

If you have any questions or would like to raise an issue, please contact the Ethics and Data Protection Manager in your country, the Ethical Advisor or the Data Protection Officer. Their contact details can be found in the MoTiV website, in the MoTiV app and in the section below.

Data Breach

In case of a data breach, a procedure is in place to evaluate and solve any security incident, including the assessment of risks of such incident to your rights and freedoms. Any security incidents that may cause a high risk to your rights and freedoms will be reported to the Data Protection Officer. He will undertake all steps necessary to minimise negative consequences. You will promptly receive a notification by email about the nature of the data breach, the information lost and the actions taken.


The MoTiV project has appointed a Data Protection Officer and an independent Ethical Advisor for the Project.

Due to the data collection taking place across European countries, each partner and Linked Third Party has appointed an Ethics and Data Protection Manager to ensure your rights and to monitor and solve any potential ethical issues. The Ethics and Data Protection Manager in your country will gladly answer all your questions, in your language, on data protection and ethics related to the MoTiV project.

Contact information:







Soňa Ftáčniková

Ethics Advisor




Marián Magdolen

Data Protection Officer (DPO) for MoTiV Project




Heikki Waris

Ethics and Data Protection Manager




Loes Holtmaat

Ethics and Data Protection Manager




Ludovico Boratto

Ethics and Data Protection Manager




Paulo Ferreira

Ethics and Data Protection Manager




Kasun Wijesiriwardana Samarasinghe

Ethics and Data Protection Manager




João Bernardino

Ethics and Data Protection Manager



Tena Saric

Ethics and Data Protection Manager




Francesco Baroncini

Ethics and Data Protection Manager




Raluca Fiser

Ethics and Data Protection Manager





[1] Personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation.


[3] Language refers to the languages in which MoTiV campaign participants may submit an inquiry to the Project Partner and/or Linked Third Party. Even if the knowledge of all the local languages is not expected from the Campaign Manager himself/herself, a project partner and Linked Third Parties should be able to address inquiries in all national languages, as well as in English.

MoTiV Project

Project Coordinator: University of Žilina, Slovakia
Comms & Web management: European Cyclists’ Federation ASBL