New Approaches for a Better Mobility System - Policy and Business Recommendations from MoTiV

Traditionally, travel time has been seen as non-productive time by decision-makers, economists, and transport planners. Based on the assumption that people would like to spend as little time as possible travelling to reach their work or leisure activities, transport projects have therefore been focussing on minimising travel time, especially for motorised modes. The Value Proposition of Mobility (VPM) in the MoTiV project takes up these approaches by adding the “Time well spent” dimension to the Value of Travel Time, considering that certain factors such as increased comfort, well-being or the possibility to do certain activities while travelling can influence a traveller’s choice. In some instances, these experiences or activities are as much as or more important than time and cost saved. 

The MoTiV project further expands the concept of “time well spent” or “worthwhile travel time”, based on three main building blocks: The three main types of value (enjoyment, productivity, and fitness), activities carried out by travellers – related or unrelated to the act of travelling itself – and finally experience factors referring to travel conditions or other external factors.

The results of the data analysis show that in general, modes of transport belonging to the categories walking and cycling have received a high evaluation in terms of enjoyment and fitness. Productivity is, in general, lower across the board than enjoyment and fitness, with some exceptions. The evaluation for all worthwhileness factors (fitness, enjoyment, and productivity) is lower for the actual trips than the preferences stated during the onboarding process, and the actual travel behaviour also differs substantially from these preferences. Enjoyment is the most important element for making a trip worthwhile, followed by fitness and the ability to do personal tasks, whereas paid work seems to be a less important influence for the users represented in the MoTiV dataset. It is however more important for trips to work and on long-distance public transport. Travel behaviour was different depending on weather conditions, with public transport use being especially sensitive to the weather.

The MoTiV project has made a significant contribution to improving the appraisal of transport projects through cost-benefit analysis (CBA).

Furthermore, the project produced a comprehensive set of recommendations to both policymakers and (local) businesses owners to maximise the benefits of worthwhile mobility for their constituents and employees. Read about the most interesting findings of the MoTiV project here. 

News

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MoTiV contributes to OECD ITF policy discussions on the evolving value of travel time

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Developments in commuting patterns

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Studying human mobility through cellular data: where we are and future opportunities

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Industry, mobility and retail, the sectors that use Big Data the most in Catalonia

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25th ITS World Congress calls for a shift of ITS towards a higher Quality of Life

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European Mobility Week mixes transport modes to improve quality of live

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More data for better quality travelling

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Sustainable mobility: the cycle tourism challenge

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Studying human mobility through cellular data: where we are and future opportunities

The study of human mobility is probably one the most fascinating research topic of the last decades....

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How to modernize transport regulations

The era of Uber and other digital transport services began in Finland on July 1, 2018 when the new...

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The Netherlands plan to introduce economic incentives for cycling to work

It is known that the Netherlands are leaders as far as cycling is concerned: a quarter of the...

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MoTiV workshop explored assumptions on how people are valuing travel time

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Diário de Notícias (www.dn.pt)

Destinos, by João Taborda da Gama

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ECF Newsletter

How do behaviours and lifestyles influence our mobility choices? The MoTiV project is exploring a...

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MoTiV Project Launched

As announced in our previous Newsletter, UNIZA and the Consortium it leads, have been granted...

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MoTiV Project

Project Coordinator: University of Žilina, Slovakia
Comms & Web management: European Cyclists’ Federation ASBL info@motivproject.eu