The main goal of the project is to contribute to advance research on VTT by introducing and validating a conceptual framework for the estimation of VTT through a European-wide data collection. The data will be gathered through the Woorti smartphone app, which combines and integrates in an innovative way features from a multi-modal “journey planner” and an “activity/mobility diary”.
At a conceptual level, the project introduces a new definition and methodology for the estimation of VTT based on the value proposition of mobility. This approach allows exploring emerging views of VTT that consider not only its economic dimension, but also motivations, preferences and behaviours linked to the broader concept of individual well-being.
The project will therefore extend current knowledge on VTT at theoretical and technological levels. A European-wide behavioural and mobility dataset will be made available to the scientific community to stimulate further research on the topic.
MoTiV aims at boosting the scientific debate about the value of travel time and contributing to that by providing a new paradigm.
The project introduces a new definition for “Value of Travel Time”, acknowledging a dimension of individual “well-being” that incorporates these other indicators relevant to the individual traveler.
MoTiV targets potential decision and policy-makers. Project outputs and national and transnational meetings will provide implementers with ready-to-use information and evidence.
The project results and findings will show socio-economic and environmental impact. If translated into concrete actions the project methodology will lead to energy savings and emission reductions for the short-medium term.